Ignite Group is a leading international consulting firm specializing in grant and funding consultancy for innovative companies, governments, and knowledge institutions. With over 25 years of experience and a unique combination of digital solutions and highly specialized consultants, Ignite Group supports organizations from idea to funding realization across regional, national, and European programs.
To strengthen our international growth and digital lead generation, we are looking for an Online Marketeer / Performance Marketeer with strong B2B experience.
Role Overview
As an Online Marketeer / Performance Marketeer, you are responsible for driving high-quality B2B leads through data-driven digital marketing. You will own and optimize our digital performance across websites, SEO, GEO, SEA, and paid social, with a strong focus on conversion, scalability, and ROI. A key project in this role is the relaunch and ongoing optimization of our website(s), ensuring they support international positioning, lead generation, and conversion goals.
You work closely with marketing, sales, consultants, and external agencies, translating complex services into clear digital propositions that convert.
Key Responsibilities
Website & Conversion Optimization
- Own website performance across multiple domains and countries
- Lead and contribute to the website relaunch, including structure, messaging, UX, and conversion setup
- Optimize user journeys, landing pages, and conversion funnels (CRO)
- Analyze behavior using tools such as GA4, Hotjar, and A/B testing tools
- Collaborate with marketing team to improve engagement and conversion rates
SEO & GEO
- Develop and execute SEO strategies (technical, on-page, off-page)
- Optimize content for discoverability in search engines and AI-driven platforms (GEO)
- Perform keyword research aligned with B2B decision-making journeys
- Monitor rankings, organic traffic, and search visibility across markets
SEA & Paid Media
- Manage and optimize Google Ads and Bing Ads accounts
- Set up and scale paid social campaigns (LinkedIn, Meta, and others where relevant)
- Optimize budgets, bidding strategies, and targeting to maximize lead quality
- Continuously test ad creatives, copy, and landing pages
Data, Reporting & Performance Management
- Define KPIs for lead generation, CPL, CAC, and conversion rates
- Build dashboards and performance reports for stakeholders
- Translate data insights into actionable optimizations
- Ensure GDPR-compliant tracking and consent management
Strategy & Collaboration
- Develop integrated performance marketing strategies aligned with business goals
- Align closely with sales on lead quality, scoring, and funnel performance
- Support international growth across multiple European markets
- Manage and challenge external agencies and suppliers where applicable
Your Profile
- 5+ years of experience in online / performance marketing in a B2B environment
- Proven experience with SEO, GEO, SEA, and paid social advertising
- Strong experience in website optimization and conversion rate optimization
- Hands-on experience with Google Ads, LinkedIn Ads, Google Analytics (GA4), and Tag Manager
- Analytical mindset with a strong focus on ROI and lead quality
- Experience in marketing complex services or knowledge-driven products
- Fluent in English (Dutch or German is a strong plus)
- Experience in consulting, innovation, technology, or funding/subsidy environments
- Familiarity with CRM systems (e.g., HubSpot)
- Experience working in international or multi-brand organizations
- Knowledge of marketing automation and lead nurturing
What We Offer
- A strategic role with high impact on international growth
- Hybrid working model and flexible hours
- Competitive salary and benefits package
- 30 days vacation
- Opportunities for personal development and specialization
- The chance to contribute to innovation, sustainability, and societal impact
Join Ignite Group and help innovative organizations move forward by making funding opportunities visible, accessible, and actionable through smart digital marketing.